Urge NASCAR to Cancel Its Offensive New Brand Spot!
In preparation for the 2026 season, NASCAR approved a new branding and marketing campaign promoting a return to its roots and a reconnection with blue-collar fans. NASCAR’s new advertisement will include profanity that conservatives find completely unnecessary. Their ad spots plan to include the profane slogan, “Hell Yeah!”
The ad campaign has not yet launched, but in a recent interview with Adweek, NASCAR announced the hiring of 72andSunny (advertising agency) to “reintroduce its brand in a way that plays up its rebellious, unapologetic Americana roots, satisfying its core fan base while reaching new audiences.” Nascar hopes this move will put the sport back at the center of American culture as an iconic brand.
NASCAR’s new brand spot “Hell Yeah” is the biggest oxymoron there is! There is nothing “yeah” about Hell since it is a place of torment and anguish.
Sadly, when a driver wins a race, this phrase is often the first thing spoken through the helmet microphone exposing families, including children, to this foul language. This has prompted some fans to stop watching altogether.
NASCAR has deliberately decided to produce controversial branding instead of wholesome ones. One Million Moms finds this highly inappropriate.
Shame on NASCAR executives who air races during prime time when most families are watching. How damaging and destructive to children! Everyone knows kids repeat what they hear, so NASCAR should be much more responsible in its marketing decisions.
Let NASCAR know that as a parent, you are disgusted by their recent marketing choices.
There are only a few races left in the 2025 season. 72andSunny tentatively plans to debut the new “Hell Yeah” ads around the 2026 Daytona 500 in February 2026. Let’s speak out and let our voices be heard before this happens.
NASCAR needs to know that families disapprove!
TAKE ACTION:
If you agree this marketing campaign is inappropriate, please sign our petition urging NASCAR to cancel this “Hell Yeah” marketing campaign immediately.
