Thinx Launches Ridiculously Inappropriate Ad Campaign

Thinx Launches Ridiculously Inappropriate Ad Campaign

Thinx, the manufacturer of reusable menstruation underwear called period panties, is now promoting its Thinx Teens products to teenagers in a new commercial.

It is concerning that this ad has a fully clothed mom giving her teen a tutorial on how to insert a tampon, which is repulsive and completely unnecessary in a public forum. Thinx even had to turn off the comments to the YouTube video version of this commercial because of the negative comments opposing it.

The ad begins with the mother demonstrating to her teen daughter how to insert and use a tampon. Her daughter is embarrassed because the fully clothed mother is positioned with one leg propped on the side of the bathtub and a tampon between her pants legs as she walks her daughter through the process. All the while, a camera zooms in on the mom’s crotch. Her daughter looks extremely uncomfortable.

The mom says, “Grandma helped me do this my first time.”

The humiliated daughter replies, “Mom, no!”

Nothing is left to the imagination.

Then, the teen’s older sister walks into the bathroom, gives her a pair of Thinx period panties, and tells her younger sister, “Mom won’t have to show you how to use them. You’re welcome.”

The little sister replies, “Thank you!”

How mortifying, especially for anyone watching television with peers of the opposite sex or with family members.

Plus, this inappropriate commercial airs during prime time when young children are most likely to watch television. Yet, Thinx still chose to air this commercial, despite its controversial and personal nature.

Can you imagine what goes through a child’s mind when watching these ads? Thinx should be ashamed!

Thinx also needs to know that some parents do not approve of its marketing tactics. The company may alienate customers if it continues advertising in an unnecessarily repulsive manner that offends parents.


If you agree this commercial is inappropriate, please sign our petition urging Thinx to immediately pull its demonstration ad that is aimed at teens.

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