Profanity Used In Dollar Shave Club Ads!

Dollar Shave Club continues its trend of obscenity-filled ads with its newest campaign. Hoping to spotlight the company’s goal of providing quality razors at a fair price, Dollar Shave Club is choosing the use of bold and inappropriate language to draw attention to its products.

“The BS Meter Calls BS on Competitors’ Razor” ad spews profanity.  After each supposed false statement is spoken, a handheld device resembling a Geiger counter sounds B---S--- in its complete form – no bleeps! The ad ends declaring, “If it’s not Dollar Shave Club, it’s probably B---S---.”

Dollar Shave Club originally intended for the “BS Meter” to run during the 2026 Super Bowl, however, NBCUniversal rejected the ad on the grounds that broadcast TV and FCC guidelines prevent the use of profanity.  Rather than run a censored version, Dollar Shave Club pivoted and aired on digital outlets.

Now, promoting an antidote to “pink, sparkly, frilly” products pitched to women,  Dollar Shave Club’s recent “Clean Girls” ad continues its use of inappropriate language with the use of the d-word.

Foul language (or implication of it) is unnecessary in any advertisement. Dollar Shave Club’s commercials have been offensive before - these advertisements uphold their vulgar reputation as curse words are repeatedly spoken.

This type of advertising is entirely unnecessary. Dollar Shave Club has deliberately chosen to produce controversial advertisements instead of wholesome ones. One Million Moms find this highly inappropriate.

Dollar Shave Club executives do not care about what children hear, despite how damaging and destructive such ads are to our children. Everyone knows kids repeat what they hear.

Dollar Shave Club needs to know that parents disapprove!

TAKE ACTION:

If you agree that these marketing campaigns are inappropriate, please sign our petition urging Dollar Shave Club to cancel these inappropriate commercials immediately.