Pantene ad starring young transgender girl causes backlash

Pantene just released an online commercial that has resulted in backlash from Christians and non-Christians alike. Sawyer, a transgender girl, and Sawyer’s two moms are featured in the latest Pantene ad, which glamorizes the LGBTQ lifestyle.

“Just be yourself and don't let anybody tell you who you are” is one of the extremely misleading taglines from the new Pantene ad. A feel-good nod to those who falsely believe gender can be chosen, the tagline sadly goes against the biblical truth that God created us and decided who we were before forming us in our mothers’ wombs.

The commercial is narrated almost entirely by one mom as the other mom quietly sits beside her, with a few added lines from Sawyer. But do not be deceived. Notice some of the misleading wording used within the ad to normalize the LGBTQ lifestyle:

• Opening tagline: For LGBTQ kids, hair is more than how you look. It’s how you are seen.
• Sawyer has always been super gender creative.
• And hair has been a big part of her transition.
• Once she told us that she identified as a girl, she immediately wanted to grow her hair out.
• Sawyer said, “It made me feel good and confident, and it made my insides match my outsides.”
• This was a kid who knew who she was from such a young age.
• So, I’m always telling Sawyer to never hide who she is. Always be herself. Never be afraid to step out and exist as the person that she is.
• Sawyer states, “My advice is just be yourself and don’t let anybody tell you who you are.
• Closing tagline: Those who make us feel seen make us feel loved.
• Final logo: Pantene/Family is #BEAUTIFULGBTQ/Proud to Support Transgender Visibility

Pantene Pro-V also tweeted:

“Hair is a large part of our identity. And for LGBTQ+ youth like Sawyer, who choose to express themselves, their style, & their creativity through their hairstyle, it can help them feel seen. Catch up with Sawyer and her mom Ashley & see how this family is #BeautifulLGBTQ.”

Procter & Gamble, Pantene’s parent company, also owns several other lines of products that conservatives should avoid purchasing and supporting. This ad is not the first time P&G has pushed the LGBTQ agenda in their commercials.

In fact, 1Million Moms has launched campaigns and voiced our concern in the past regarding P&G’s transgender Gillette ad for Father’s Day, as well as their lesbian Head & Shoulders ad for prom.

But instead of ditching its politically-charged messages, P&G took their message to an even deeper level with this transgender Pantene ad. So let this serve as a warning from One Million Moms to P&G customers that do not want to support ideology that pediatricians actually call “child abuse.”

We wanted to let you know that, once again, P&G has decided to cater to homosexuals and their sinful lifestyle choice. And since a portion of each sale goes to help finance P&G’s social agenda that has nothing to do with hair care products, it’s time to find another, family-friendly brand and product line. After all, there are plenty of hair care products on the market for moms to buy for their families that do not support liberal causes. We have a choice.

Moms are aware that P&G manufactures a long list of popular products, but P&G needs to remember that other competitors make similar products. Moms also know that store brand products will help the grocery bill in this tough economy.

Have no fear! One Million Moms will continue to support companies in the future when we fully understand that they stand on principles and morality. Likewise, we will choose to stay away from those who do not support moral decency.

Pantene needs to hear from you.

Openly supporting the homosexual agenda versus remaining neutral in the cultural war is just bad business. If Christians cannot find corporate neutrality with Pantene, they will vote with their pocketbook and support companies that are neutral.

Pantene is irresponsible to air such a commercial, especially when families are likely to be watching. It is extremely destructive and damaging to impressionable children viewing the commercial. Everyone knows children mimic what they see and hear.

TAKE ACTION

Sign our pledge to keep Pantene and P&G products off your shopping list. Let Pantene know that if they are going to offend you, they won’t be doing it with your money.

Please share this petition with your family and friends. Be sure to share this on your social media too.