Gillette Venus' Obscene Commercial

The current "How to Shave 'Down There'" commercial by Gillette Venus shows a woman explaining and demonstrating how to shave her bikini line. While the woman is posing in her shaving position the camera zooms in for close-up shots of her bikini line as she discusses shaving between her legs. The advertisement features several shaving products by Gillette and a new razor designed for this purpose. The ad concludes with the woman stating, "Fancy skin care for my pubic hair? Yes, please!"

This inappropriate commercial is airing during prime time when children are likely watching television so family viewing time is ruined. It is so suggestive it's disgraceful. Can you imagine what goes through the mind of a child when he sees this ad?

Gillette chose to air this commercial knowing it would be controversial. We all know children repeat what they hear. Gillette should be ashamed!

Gillette needs to know that parents do not approve of its advertising tactic. The company may push away customers if it continues advertising in a repulsive manner that offends parents.

If you are as passionate as One Million Moms is about removing this offensive commercial, please share with your family and friends.

TAKE ACTION

If you agree this commercial is inappropriate, please sign our petition urging Gillette Venus to pull its "How to Shave 'Down There'" ad immediately. Also, encourage the company to be more responsible in future marketing campaigns. If the company would like our business, it must no longer air vulgar ads.