Distasteful I Can't Believe It's Not Butter Ad!

It is hard to believe the amount of profanity in the “Next Level Better” ad campaign for I Can’t Believe It’s Not Butter. Featuring Chef Gordon Ramsey, the ad contains an abundance of profanity throughout its entirety.

Foul language (or implication of it) is unnecessary in this or any advertisement but is apparently what I Can’t Believe It’s Not Butter intended. Chef Gordon Ramsay is known to use foul language - this advertisement upholds his reputation as curse words are repeatedly spoken. Bleeps partially cover the words so often, the overall content is barely understood.

I Can’t Believe It’s Not Butter chose to include these profane insinuations with viewers completely understanding the intended implication.

This type of advertising is entirely unnecessary. I Can’t Believe It’s Not Butter has deliberately chosen to produce controversial advertisements instead of wholesome ones. One Million Moms find this highly inappropriate.

Apparently, I Can’t Believe It’s Not Butter executives do not care about what children hear – despite how damaging and destructive such ads are to our children. Everyone knows kids repeat what they hear. This ad demonstrates weak marketing, and I Can’t Believe It’s Not Butter should have the corporate responsibility not to use an age-old euphemism that offends families.

Let them know that, as a parent and a consumer, you are disgusted by their recent irresponsible marketing choices.

I Can’t Believe It’s Not Butter needs to know that parents disapprove!

TAKE ACTION:

If you agree that this marketing campaign is inappropriate, please sign our petition urging I Can’t Believe It’s Not Butter to cancel these “Next Level Better” commercials immediately.