Aveeno Kids Uses a Child to Promote Gender Dysphoria

Aveeno Kids Uses a Child to Promote Gender Dysphoria

Aveeno Kids is currently using a young boy in its commercial to help push the gay agenda. The male child is depicted using Aveeno Kids shampoo during bath time. Then, he is shown playing in what appears to be an astronaut costume with a pastel, rainbow-striped tutu added on top of his astronaut ensemble. This ad furtively advocates for the LGBTQ lifestyle.

By featuring a supposedly nonbinary child, Aveeno Kids has introduced a controversial marketing campaign they should have avoided. In fact, the focus of the commercial is gender dysphoria and not the product itself.

Unfortunately, the initial victim of this disgusting commercial is the young boy cast in this ad, not to mention any child who views the commercial. The sexualization and moral corruption of these children are examples of child exploitation at its worst. No child should be introduced to the experience of mental disorders through a commercial. 

Evidently, the use of gender fluid and non-binary characters in mainstream television commercial is the next step in normalizing a culture that dissociates a person’s biological gender from their “gender identity.”

Yet, DNA proves a female is female and a male is male. There is no gray area here and no such thing as “gender fluid.” Confusing young viewers and child cast members with gender dysphoria is destructive. Aveeno Kids is glorifying gender dysphoria, also known as gender identity disorder, and using a child to promote this mental disorder.

For clarification, Dictionary.com describes gender dysphoria as “a psychological condition marked by a significant emotional distress and impairment in life functioning, caused by lack of congruence between gender identity and biological sex assigned at birth.”


Please sign our petition and let Aveeno Kids know their decision to engage in corporate promotion and financial support of the LGBTQ agenda is a bad idea, especially considering this commercial is promoting gender dysphoria in kids and purposefully confusing children. Let’s urge Aveeno Kids to stop inappropriate marketing campaigns and cancel this commercial immediately.



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