Urge Chipotle to Cancel Its Inappropriate Ads

Chipotle offends conservative families in two of its newest commercials. One Million Moms has received several complaints regarding the “Smoked Brisket Is Back” advertisement, so it is time to hold Chipotle accountable.

The company attempts to encourage customers to buy its smoked brisket, but the ad takes an unnecessary and inappropriate turn. It begins by announcing that the smoked brisket is back, saying it is made “fresh, with real ingredients,” but at the end of the commercial, a woman says, “It’s so freaking good!”

This is insinuated profanity, but viewers understand exactly what is implied. This type of advertising is entirely unnecessary and irresponsible. Everyone knows children repeat what they hear.

Another recent Chipotle ad is for its “Big A** Chipotle Bag.” The ad has two versions: The censored version replaces letters with ** (as shown above), or the word is mostly covered by Chipotle’s logo; the uncensored version spells out the vulgarity in several places. 

What’s worse, Chipotle’s advertisements air during primetime, when families are most likely to be watching. How damaging and destructive to children! Chipotle should be more responsible in its marketing decisions.

Chipotle has deliberately produced controversial advertisements instead of wholesome ones. 1MM finds this highly inappropriate. Other individuals likely find these ads offensive too, which is probably why the comments section of these ads are turned off on YouTube.

Let Chipotle know that, as a parent and a consumer, you are disgusted by its recent marketing choices.

Chipotle needs to know that families disapprove!

TAKE ACTION:

If you agree these marketing campaigns are inappropriate, please sign our petition urging Chipotle to cancel these commercials immediately.