HIV Preventative Ad Airing When Children Are Watching!

TV Land, a Paramount-affiliated network commonly known for providing nostalgic, wholesome, and familiar comedy shows without the need for edgy programming, steps out of line with current ads for PrEP Wisdom.

PrEP Wisdom is an educational campaign that primarily targets individuals at risk of HIV, including members of the LGBTQ community.

The PrEP Wisdom campaign by ViiV Healthcare features Michelle Visage, a well-known television personality and HIV advocate, who also serves as a regular judge on “RuPaul’s Drag Race,” a reality show in which drag queens compete for the title of America’s Next Drag Superstar. So, it is no surprise that many of those ads include transgender and cross-dressing individuals.

The newest PrEP Wisdom commercials are inappropriate for obvious reasons, especially when airing before prime time when children are still awake and likely watching television.

These particular commercials are airing earlier and earlier in the day, as early as 4:00 PM, to be exact. In some areas, when this type of commercial airs early in the evening, family viewing time is ruined.

Can you imagine what goes through the mind of a child, tween, or teen when seeing this ad? A parent never expects to discuss sexuality or homosexuality while sitting at home enjoying family time.

TV Land needs to know it is not acceptable to air mature ads when children are likely watching. Also, the timing of these advertisements is extremely poor, airing during G-Rated family-friendly shows such as “The Andy Griffith Show.”

TV Land needs to know that parents disapprove!

TAKE ACTION:

Please sign our petition urging TV Land to no longer air these inappropriate PrEP Wisdom commercials!

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