Gillette Venus Launches Vulgar Ad Campaign

Gillette Venus has launched an ongoing series of commercials about shaving pubic hair – in the name of “normalizing” it.

"Venus for Pubic Hair & Skin Regimen” is one of the commercials currently being aired by Gillette Venus. It features a female standing in her lingerie while the ad discusses pubic hair and the fact that “down there” requires a special kind of care.

A couple of camera angles within the ad are extremely crude. The camera zooms in on the woman’s crotch as she shaves pubic hair sticking out from her panties. Then, the ad concludes its marketing campaign with, “This is skincare for down there.”

These inappropriate commercials are airing during prime time when children are likely watching television, so family viewing time is ruined.

Gillette chose to air these commercials despite their obviously controversial nature.

Can you imagine what goes through the mind of a child when he or she sees these ads? Gillette should be ashamed!

Gillette needs to know that parents do not approve of its advertising tactics. The company may push away customers if it continues advertising in a repulsive manner that offends parents.

If you are as passionate as One Million Moms is about removing these offensive commercials, please share this information with your family and friends.

TAKE ACTION:

If you agree these commercials are inappropriate, please sign our petition urging Gillette Venus to pull its "Venus for Pubic Hair & Skin Regimen” ads immediately. Also, encourage the company to be more responsible in future marketing campaigns. If the company wants our business, it must no longer air vulgar ads.