Bounce Dryer Sheets' Inappropriate "It's the Sheet!" Ads

Bounce Dryer Sheets’ commercials include a double entendre that is inappropriate and unnecessary. Foul language (or the implication of it) is not needed in this or any commercial, but that is obviously what Bounce intended with their play on words.

The commercial mentions the insinuated but obvious profane “It’s the Sheet!” statement multiple times throughout the advertisement.

Bounce chose to include phrases that sound just like curse words and to end the ad with viewers understanding exactly what was implied.

This type of advertising is entirely unnecessary. Bounce has deliberately decided to produce controversial advertisements instead of wholesome ones. One Million Moms finds this highly inappropriate.

What’s worse, these Bounce advertisements air during prime time, when families are most likely to be watching. How damaging and destructive to children! Bounce should be more responsible in its marketing decisions.

As a parent and a consumer, let Bounce know that you are offended that the company cares more about financial gain than the impression made on our children.

Apparently, Bounce executives do not care about what children hear, as long as the ad puts money in their pockets. Everyone knows kids repeat what they hear. This ad demonstrates weak marketing, and Bounce should have the corporate responsibility not to use an age-old euphemism that offends families.

Let them know that, as a parent and a consumer, you are disgusted by their recent marketing choices.

Bounce needs to know that parents disapprove!

TAKE ACTION:

If you agree this marketing campaign is inappropriate, please sign our petition urging Bounce to cancel this “It’s the Sheet!” commercial immediately.