One Million Moms is strictly an online campaign focusing primarily on the entertainment media (television, music, movies, etc.). The goal of this campaign is to stop the exploitation of children by such media.
Basically, the campaign works like this:
1. A concerned parent registers to join One Million Moms. They will begin receiving an average of one e-mail per week alerting them to an action that needs to be taken.
2. The "e-activist" clicks on a link in the e-mail which takes them to an action page where they either use a default letter provided, edit the letter to their taste, or write a letter that more personally reflects their views. They sign their name, and submit the letter.
3. The letter is sent via e-mail to a list of relevant decision-makers.