Zales Attempts to Normalize Sin

Posted 3/10/2017 10:32:54 AM
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Send To: kkanary@jewels.com
Subject: Zales can do better



As a parent and a member of OneMillionMoms.com, I am highly offended by your company's disrespect of millions of American families by supporting the homosexual agenda instead of remaining neutral in the cultural war. It is a poor business decision to offend so many of your core customers with your most recent commercial featuring two women getting married.

There is additional concern about the way this advertisement is pushing the LGBTQ agenda, but an even greater concern is that the commercial is airing when children are likely watching television. To make matters worse, this ad has aired during family viewing time such as football games and primetime shows.

Zales crossed a line that should have never been crossed. It is not a retailer's job to introduce so called "social issues" such as this to our children. That is a parent’s decision, not yours.

If conservative families cannot find corporate neutrality with Zales Jewelers, they will vote with their pocketbook and support companies that are neutral. In attempting to be politically correct, you are offending a huge majority of your customers. I implore you to consider how your commercial deceives viewers by normalizing sin and calling it natural.

Zales will not have my family's business unless this commercial is pulled off the air immediately.

I look forward to hearing from you regarding my concerns.
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Zales Jewelers should be ashamed of attempting to normalize sin by featuring two women getting married in their latest commercial. It shows two women in wedding gowns exchanging vows and wedding bands. Zales is promoting same-sex marriage and their new "Love and Pride" Collection. The "Love and Pride" wedding band collection, designed for the LGBTQ community with rainbow and matching bands, is “promoting Equality, Diversity, and Unity” and "celebrate their Love with Pride" as stated on their website.

Zales is using public airwaves to subject families to the decay of morals and values, and belittle the sanctity of marriage in an attempt to redefine marriage. Even though homosexuality is unnatural, this advertisement is pushing the LGBTQ agenda. An even greater concern is that the commercial is airing when children are likely watching television. To make matters worse, this ad has aired during family viewing time such as football games and primetime shows.

Zales crossed a line that should have never been crossed. Even if 1MM didn't disagree morally with the decision to air this ad, it is not a retailer's job to introduce so called "social issues" such as this to our children. That is a parent's decision, not theirs. Zales is glorifying sin, and no sin should be placed in the spotlight and honored. This goes for homosexuality as well.

Millions of Americans strongly believe marriage should be between one man and one woman. It is obvious that Zales would rather take sides than remain neutral in the culture war. Zales will hear from the other side so they need to hear from us as well. Our persistence will pay off! One day we will answer for our actions or lack of them. We must remain diligent and stand up for Biblical values and truth. Scripture says multiple times that homosexuality is wrong, and God will not tolerate this sinful nature (Romans 1:26-27).

TAKE ACTION   

Please contact Zales Jewelers through our website, urge them to pull this inappropriate commercial immediately, and remain neutral in the culture war. Also, let Zales know that continuing to air this offensive advertisement in the future will force your family to decide to avoid their stores, especially during the Christmas season.

Also, while out shopping, stop by your local Zales and let the store manager know why you will not be shopping there during the Christmas season. Please be kind and request the store managers pass along your concern to corporate urging them to remain neutral in the culture war.

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