Urge Popeyes to Remove Swearing Commercial

Posted 10/11/2018 9:26:18 AM
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Subject: Popeyes can do better



As a parent and a member of OneMillionMoms.com, I am highly offended by Popeyes’ (Restaurant Brands International) "swearing" dipping sauce ad currently airing. This commercial is disrespectful to me personally and to my family.

Popeyes is copying a form of media that is intended to be naughty and catchy, but it should be avoided if a company is concerned about its reputation. Your current ad using insinuating foul language is irresponsible and tacky, and I believe you can do much better.

Everyone knows children repeat what they hear. This disgusting advertisement is airing during prime time when children are likely watching. I find it extremely offensive and destructive, not to mention damaging to impressionable children viewing the commercial.

As a consumer, I ask you to please pull your inappropriate dipping sauce commercial immediately. My family does not talk like this, so I do not appreciate you bringing this vulgar language into my home with a television advertisement. I encourage your company to make more professional marketing choices in the future. My decision to eat in your restaurants depends on it.

I look forward to hearing from you regarding my concern.
| HAVING TROUBLE TAKING ACTION?
Popeyes Louisiana Kitchen is following a trend in crude commercials. While a few fast food restaurants are cleaning up their ads, Popeyes decided to air a commercial that includes insinuated foul language when describing their dipping sauce.
When the spokesperson asks a customer what he thinks about the sauce, he responds by saying it is (blanking) good, with a jackhammer censoring. The same situation with car horns, etc. The label on the sauce itself has censoring symbols describing the name.
Even though the newest Popeyes commercial bleeps out the curse words, every viewer knows it is inappropriate language. We all know children repeat what they hear. There is nothing funny about swearing or kids mimicking this behavior.
Popeyes’ vulgar ad is irresponsible and offensive to customers. This inappropriate advertisement is airing during prime time when children are likely watching. It is extremely destructive and damaging to impressionable children viewing the commercial.
 
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Please contact Popeyes through our website and ask the company to pull the current ad immediately! Also, encourage Popeyes to be more responsible in future marketing campaigns. If Popeyes wants our business, it must no longer use foul language in its ads.

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