Tylenol's Pro Gay Campaign

Posted 4/9/2018 8:27:11 AM
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Send To: eknewitz@its.jnj.com
Subject: New Tylenol ad airing morning and night



As a parent and a member of OneMillionMoms.com, I am highly offended by your company's disrespect of millions of traditional American families by supporting the homosexual agenda instead of remaining neutral in the cultural war. It is a poor business decision to offend so many of your core customers with your most recent commercial featuring two gay couples.

There is concern about the way this ad is pushing the LGBT agenda, but an even greater concern is the way Tylenol is attempting to redefine "family."

If conservative families cannot find corporate neutrality with Tylenol and Johnson and Johnson, they will vote with their pocketbook and support companies that are neutral. Selling quality products has nothing to do with a person’s sexual orientation. In attempting to be politically correct, you are offending a huge majority of your customers. I implore you to consider how your commercial deceives viewers by normalizing sin.

Tylenol and Johnson and Johnson will no longer have my family's business unless this commercial is pulled off the air and the #HowWeFamily marketing campaign is cancelled immediately.

I look forward to hearing from you regarding my concerns.
TAKE ACTION!

Email Now

Send To: ameyer15@its.jnj.com
Subject: New Tylenol ad airing morning and night



As a parent and a member of OneMillionMoms.com, I am highly offended by your company's disrespect of millions of traditional American families by supporting the homosexual agenda instead of remaining neutral in the cultural war. It is a poor business decision to offend so many of your core customers with your most recent commercial featuring two gay couples.

There is concern about the way this ad is pushing the LGBT agenda, but an even greater concern is the way Tylenol is attempting to redefine "family."

If conservative families cannot find corporate neutrality with Tylenol and Johnson and Johnson, they will vote with their pocketbook and support companies that are neutral. Selling quality products has nothing to do with a person’s sexual orientation. In attempting to be politically correct, you are offending a huge majority of your customers. I implore you to consider how your commercial deceives viewers by normalizing sin.

Tylenol and Johnson and Johnson will no longer have my family's business unless this commercial is pulled off the air and the #HowWeFamily marketing campaign is cancelled immediately.

I look forward to hearing from you regarding my concerns.
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Gay and lesbian couples are featured prominently in Tylenol's new #HowWeFamily campaign, which aims to change the face of the American family.

A same sex prom couple and two gay dads with a baby are among those featured in the campaign's first TV ad. A voiceover declares, "Family isn't defined by who you love, but how."

Tylenol is glorifying all modern family types by stating a family is based on love not traditional marriage, and then showing gay couples with their children. One Million Moms believes family is based on love, but this does not justify normalizing sin. 1MM does not agree with the need for Tylenol to support same sex marriages or couples.

Plus, Tylenol recently used a lesbian couple shown nose to nose in a printed magazine ad. It was included in Good Housekeeping June 2015issue on page 21, to name one example. At the bottom of the ad it states that Tylenol is a national corporate partner with the Human Rights Campaign.

Companies should advertise the quality of their products, or in this case, how and when to take a medication and why it works. They should not be highlighting who is attracted to whom or who sleeps with whom. This is a marketing decision Tylenol will regret.

This gay-inclusive commercial is attempting to desensitize viewers. There is concern about the way this ad is pushing the LGBT agenda, but an even greater concern is the way that they are attempting to redefine "family."

TAKE ACTION

Please contact Tylenol (owned by Johnson & Johnson) through our website urging them to pull this inappropriate commercial immediately and remain neutral in the culture war.

Also, let Tylenol know that continuing to air this ad and other offensive advertisements in the future will force your family to make the decision to no longer purchase Tylenol or Johnson & Johnson products.

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