Taco Bell has Joined Others in Tasteless Advertising

Posted 5/20/2019 9:17:26 AM
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Send To: yum.consumeraffairs@yum.com
Subject: Would you want your child copying the Taco Bell ad and flashing people?



As a mother and a member of OneMillionMoms.com, I am greatly disappointed in Taco Bell's (Yum! Brands) "Flash" ad currently airing during primetime. This behavior is completely unnecessary for selling Mexican food.

Taco Bell is copying a form of media that is intended to be naughty and catchy, but it should be avoided if a company is concerned with its reputation. As a parent, I do not want my children to see this inappropriate behavior. Offensive ads like this one by Taco Bell cause parents to lose their appetites and their respect for a restaurant that claims to be family-friendly.

Even if the couple is supposed to be married, this ad is in poor taste. It would be something children would duplicate. Everyone knows children repeat what they see. This disgusting advertisement is airing during primetime when children are likely watching.

As a consumer, I ask you to please pull your inappropriate "Flash" commercial immediately. I encourage your company to make more professional marketing choices in the future. My decision to eat in your restaurants depends on it.

I look forward to hearing from you regarding my concern.
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Taco Bell is following a trend in crude commercials. While a few fast food restaurants are cleaning up their ads, Taco Bell decided to air a new ad named "Flash" to advertise Chickstars.

The ad shows an elderly couple eating Chickstars in their car when the woman lifts up her shirt, implying she is showing her bare chest to the man. Showing a female flashing a man during a television commercial is completely inappropriate. This act has nothing to do with the food product.

Even if the couple is supposed to be married, this ad is in poor taste. It would be something children would duplicate. Everyone knows children repeat what they see. This disgusting advertisement is airing during primetime when children are likely watching.

TAKE ACTION

Please contact Taco Bell (Yum! Brands) through our website and ask the company to pull their current Chickstar "Flash" ad immediately! Also, encourage Taco Bell to be more responsible in future marketing campaigns. If Taco Bell wants our business, it must no longer air sexually explicit ads.

 

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