Taco Bell has joined in Tasteless Advertising

Posted 4/5/2017 11:11:51 AM
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Send To: yum.consumeraffairs@yum.com
Subject: Taco Bell can do better



As a parent and a member of OneMillionMoms.com, I am highly offended by Taco Bell’s (YUM Brands) “Morning is hell” ad currently airing. This commercial is disrespectful to me personally and to my family.

Taco Bell is copying a form of media that is intended to be naughty and catchy, but it should be avoided if a company is concerned about its reputation. Your current ad using foul language is irresponsible and tacky, and I believe you can do much better.

Everyone knows children repeat what they hear. You should not use the word hell in a jingle. This disgusting advertisement is airing during primetime when children are likely watching. I find it extremely offensive and destructive, not to mention damaging to impressionable children viewing the commercial.

As a consumer, I ask you to please pull your inappropriate “Morning is hell” commercial immediately. My family does not talk like this so I do not appreciate you bringing this vulgar language into my home with a television advertisement. I encourage your company to make more professional marketing choices in the future. My decision to eat in your restaurants depends on it.

I look forward to hearing from you regarding my concern.
| HAVING TROUBLE TAKING ACTION?

Taco Bell is following a trend in crude commercials. While a few fast food restaurants are cleaning up their ads, Taco Bell decided to air a commercial that includes foul language.

The newest Taco Bell commercial says, “When your morning is hell, just go to Taco Bell.” They should not use the word hell in a jingle. We all know children repeat what they hear.

Taco Bell’s “Morning is hell” ad is irresponsible and offensive. This inappropriate advertisement is airing during primetime when children are likely watching. It is extremely destructive and damaging to impressionable children viewing the commercial.

TAKE ACTION

Please contact Taco Bell through our website and ask the company to pull the current ad immediately! Also, encourage Taco Bell to be more responsible in future marketing campaigns. If Taco Bell wants our business, it must no longer use foul language in its ads.

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