The newest FemiClear commercial shows a woman and her friend at yoga class. While the women are posing in various yoga positions, singing is suddenly heard, and it is implied that the repeated “la,la,la,la,la,la” is coming from the private parts of the woman who used FemiClear to treat her recent yeast infection. The camera zooms in for close-up shots of her crotch to confirm that the singing is definitely coming from between her legs.
The voiceover claims FemiClear is better than Monistat, since it is all natural and organic. And if this ad isn't tacky enough, the lady, with her legs spread apart, then tells her friend, “So instead of chemicals, my hooha is full of joy.” The commercial ends with the tagline “Joie de hooha” displayed on the screen and heard. (Joie de literally means “joy of. …”) The commercial and tagline are posted on the FemiClear website too.
This vile commercial is airing during prime time when children are likely watching television. When this type of commercial airs too early in the evening, family viewing time is ruined. Can you imagine what goes through the mind of a child when he sees this ad?
FemiClear chose to air this commercial, knowing it would be controversial. We all know children repeat what they hear. There is nothing funny about kids saying “joie de hooha!” FemiClear should be ashamed!
FemiClear may push away customers if it continues advertising in a repulsive manner that offends parents. FemiClear needs to know that parents do not approve of its advertising tactic!
If you are as passionate as One Million Moms is about removing this offensive commercial, please share with your family and friends.
If you agree this commercial is inappropriate, please sign our petition urging FemiClear to pull its “joie de hooha” ad immediately.