As a parent and a member of OneMillionMoms.com, I am disappointed to learn that Arm and Hammer was a sponsor of Friday night’s debut of "Sex Box."
"Sex Box" marks a new low for entertainment programming, and it is laying the groundwork for live sex to become the new normal for television.
This new show on WE tv is the worst kind of exploitation imaginable, and tens of thousands of Americans are already speaking out in opposition to it. Buying time on "Sex Box" can only be perceived as an endorsement of the program, and a green light for other networks to begin development of similar programs.
Programs like this only exist because sponsors like Arm and Hammer are willing to underwrite them with advertising dollars. I am urging you to please add "Sex Box" to your “do not advertise” list.
You have abundant choices when deciding where to spend your marketing budget. By aligning with this show, you are aligning Arm and Hammer's reputation, public image, and corporate values with "Sex Box." I also have choices when deciding where to spend my hard-earned dollars. As long as Arm and Hammer is sponsoring "Sex Box," I cannot, in good conscience, spend my money with Arm and Hammer. I hope you will reconsider your support for this program.
My family and I look forward to your response.
On February 27, the WE tv network (owned by AMC Networks) aired real-life couples having sex for a national television audience. Based on a U.K. show of the same name, "Sex Box" goes where no other reality show has gone when its participants enter a soundproof box on stage, have sex, and then discuss their "intimacy issues" with a panel of so-called experts, all in front of a live studio audience.
The bad news is the program did air, but the good news is it had a "limited commercial premiere," and the program ended five minutes before the hour was over. This tells 1MM that they had not planned to air "limited commercials" but that they may have had a difficult time selling ad time.
Although the audience doesn't see the couples having sex, the titillating premise that we're watching while real couples are engaging in an intimate act inside the box on stage is obviously the hook WE tv is using to lure viewers.
1MM communicated your message to the network and advertisers, along with millions of other concerned parents and grandparents disgusted by the show. Sponsors are aware that their actions have consequences, and the majority did not want to have any part in this program after the massive public outcry.
The more voices we have, the louder our message will be to stop "Sex Box." Please use the information we have provided to contact Arm & Hammer (Church & Dwight Co.), one of the only national sponsors, and ask they pull their financial support from "Sex Box."