Schick TrimStyle Ad Leaves Little to the Imagination

Posted 7/19/2018 5:42:14 PM
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Send To: corporate.communications@edgewell.com
Subject: Viewers do not have to imagine much to understand the Schick TrimStyle Ad



As a parent and a member of OneMillionMoms.com, I am greatly disappointed in your company's most recent Schick Hydro Silk TrimStyle commercial. It is poor judgment for Edgewell to stoop so low as to air an advertisement with highly offensive and vulgar content during family viewing time.

The ad is so suggestive it's disgraceful. Viewers do not have to imagine much to understand the obscene implication. Your ad also airs entirely too early in the evening when children are likely watching. I find this ad and its timeslots disgusting.

Schick can do better than this. As it is, this ad could bring up uncomfortable discussions that could be avoided if Edgewell were more responsible.

I am asking you to please pull your inappropriate Schick Hydro Silk TrimStyle commercial immediately. Edgewell's reputation is on the line, and I encourage your company to make more professional marketing choices in the future. My decision to support Schick and Edgewell depends on it.

I look forward to hearing from you regarding my concern.
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This current Schick Hydro Silk TrimStyle ad is extremely inappropriate and vile, plus it is aired early in the evening when children are likely watching. It is so suggestive it's disgraceful. The commercial shows three women in tiny bikinis standing behind small bushes strategically placed in front of their crotches. Two women then proceed to delicately trim these bushes with scissors. The third woman uses her new Schick razor on the bush. She trims it into the shape of a heart and the other two women stand amazed. The advertisement gives the impression they are trimming and shaping their pubic area because of how the trees are placed. You do not have to imagine much to see the implication.

Schick, owned by Edgewell Personal Care Brands, LLC, needs to know it is not alright to air obscene commercials with highly offensive content, especially when children are likely watching. This is unacceptable!

TAKE ACTION

Please contact Schick (Edgewell) through our website and ask them to pull their current ad immediately! Also, encourage the company to be more responsible in future marketing campaigns. If the company would like our business, it must no longer air vulgar ads.

I encourage you to share this with friends and family to help get the word out!

 

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