KIT KAT has launched a tasteless marketing campaign full of sexual innuendos. The inappropriate song playing in this commercial is called “Work It” by artist Missy Elliott and has no place in a candy bar commercial. This song is about sex, and the lyrics are extremely offensive. The song includes a word for male genitalia that is bleeped out by an elephant trumpet: “If ya got a big (phrrrrr), let me search it.” Everyone knows children repeat what they hear.
The focus of the commercial is the sexual message and not the product itself. The advertisement shows an unwrapped candy bar and briefly includes their logo at the end, but not once is KIT KAT audibly mentioned during their irresponsible commercial.
Please sign our petition urging KIT KAT to put a stop to inappropriate marketing campaigns and cancel this “Reverse Break” commercial immediately.