Families are Not Cracking Up at Liquid-Plumr's New Ad

Posted 4/9/2018 8:27:09 AM
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Send To: investorrelations@clorox.com
Subject: No one wants to see this



As a parent and a member of OneMillionMoms.com, I am disgusted by the “there’s a plumr in all of us” commercial Liquid-Plumbr is currently airing and has posted online.

As a consumer, I am asking you to stop producing vulgar ads, and I urge you to pull this commercial immediately. While the shock value of this ad may draw attention to your products, it is harmful for children who may see it.

Your ads are tacky and irresponsible. This is not the first time Liquid-Plumr has aired commercials that crossed the line. In the past, Liquid-Plumr produced ads filled with innuendos that were crude and vile. Please, don't lower your advertising standards to the level of distasteful commercials. You can do better.

I hope you agree and will pull this disgusting ad immediately. My decision to purchase Clorox products depends on it. I look forward to hearing from you regarding my concern.
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The newest Liquid-Plumr commercial includes men and women with their pants sliding down exposing way too much of their backsides. No one wants to see this. Reports from consumers have stated that even children find the commercial disgusting. It is not only tacky and obscene but also plays into a stereotype of plumbers on the job.

This is not the first time Liquid-Plumr has aired commercials that crossed the line. In the past, Liquid-Plumr produced ads filled with innuendos that were crude and distasteful. Bottom line, Liquid-Plumr’s ads are irresponsible and offensive.

TAKE ACTION

Please contact Liquid-Plumr (owned by The Clorox Company) through our website urging them to pull this inappropriate commercial immediately. Also, let Liquid-Plumr know that continuing to air this ad and offensive advertisements in the future will force your family to make the decision to no longer purchase Clorox products.

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