Subject: Please Think Of The Children
Your ad airs entirely too early in the evening, especially when during sporting events or other family programs that children are likely to be watching. I find this ad and its time slots disgusting. Lilly can do better than this. This commercial does not consistently use the abbreviation ED during the current ad, which leaves children asking parents to explain sex, erection, and erectile dysfunction - a discussion that could have been avoided if Lilly was more responsible.
I am asking you to please pull your inappropriate Cialis commercial immediately or at the very least air it much later in the evening. My decision to support Lilly depends on it.
I look forward to hearing from you regarding my concern.
The newest Cialis commercial is inappropriate for obvious reasons, especially when aired as early as it has been recently when children are still awake and likely watching television. It features several couples and ends with a n-de couple enjoying two claw foot tubs side-by-side, which many families find offensive and embarrassing. To make matters worse, the ad clearly states s-x, er-ction, and er-ctile dysfunction instead of the abbreviation ED to explain the reason for advertising this product. (A dash is used to bypass Internet filters.) Our organization has received numerous complaints from concerned parents. 1MM could not ignore this issue.
This particular commercial is airing earlier and earlier in the day. When this type of commercial airs too early in the evening, family viewing time is ruined. Can you imagine what goes through the mind of a child, tween, or teen when they see this ad? A parent never expects to have a discussion about er-ctile dysfunction while sitting at home enjoying family time. Cialis (Lilly) needs to know it is not acceptable to air mature commercials when children are likely watching. The timing for airing this advertisement is in extremely poor taste. If Cialis finds it necessary to air these ads, then they should be cleaned up and made more discrete (since most adults know what the commercial is selling) or saved for later in the evening.
Send an email letter to Cialis (Lilly) and insist they pull their current "ED" commercial off the air immediately, or at least move any future airings to later in the evening.