Spirit Airlines' decision to run such a distasteful ad and then to go on to say, "We love 69," is appalling. Your company should aim for a reputation of protecting our families and making them safe. I have the responsibility to protect my family and keep them safe from garbage such as this.
If Spirit Airlines finds this ad humorous, I would like to take this opportunity to inform you that it is not. This ad is extremely immature and unprofessional.
As a consumer, I am asking that you do not stoop so low to make a profit. Your company can do better than this when it comes to your marketing choices. I am asking that you pull this ad campaign immediately.
I urge you to no longer produce advertisements that cross the line and stop circulating this ad immediately. My decision to support your company depends on it.
I look forward to hearing from you regarding my concern.
Spirit Airlines ads often use distasteful marketing choices. For example, there is also their Bare Fare ad. The script for that ad goes: "Our fares are unbundled: no 'free' bag, no 'free' drink. From the start, it's just you're a_s + gas and a personal item." That included an image of a stick figure covering its privates as though not wearing any clothes. Yesterday, they went too far with their latest perversion and launched their "69" ad. It’s a shame an airline would advertise in such a way when families fly on their airlines. This time they have outdone themselves with a disgusting ad.
The advertisement "We love 69" on their website and in their email campaign reads:
We have a new plane!
Fares In This Deal Just $69.00* Round Trip
Includes Taxes & Fees!
We've been waiting to hit 69 planes for years. It's our favorite number – ever since we were twelve and found that magazine under our brother's bed (the one with the fantastic articles). #69 is perfect: just the right size, with a cockpit that's in your face (because it's bright yellow). Use your mouth to spread the word: Spirit is in an even better position to get you where you're going. $69.00*round trip. That's $34.50* each way when traveling to select destinations on select dates in April 2015 and May 2015. Round trip purchase not required. These fares are limited in availability. All flights must be booked by 11:59 PM on March 17, 2015.
The entire marketing campaign is horrible. This suggestive advertisement is offensive and completely inappropriate.
Please use the information we have provided on our website to contact Spirit Airlines urging they pull this offensive 69 ad campaign immediately!