Devour has Succumbed to Tasteless Advertising

Devour has Succumbed to Tasteless Advertising

Devour microwave meals, owned by The Kraft Heinz Company, is offending families with not one but two inappropriate commercials. Both ads use s-xual innuendo and suggestive language. Parents find this type of advertising disgusting particularly since they air during the day and prime time when children are likely watching.*

In "Pool Boy," a teenager is standing in the kitchen, wearing only tiny swim trunks, while he and the woman of the home discuss his food with back and forth dialogue including "oh yeah, so creamy, so creamy, creamy cream, oh yeah, oh yeah" before her husband walks in on them and says, "Hey, you're eating my meal you punk."

In "Lunch Spank," a guy in a lunchroom is talking dirty to his frozen meal. He tells it to say his name while he says, "you like that don't you?...you naughty little" and then spanks his lunch with his fork. A coworker walks in on him and asks if he just spanked his lunch. He replied, "yes" to which the coworker follows up with, "Nice." The tagline they are using at the end of all their ads is "Food You Want To Fork."

Devour's shameful advertising campaign doesn’t stop with p-rverted commercials though. Posts by Devour Foods on their Facebook page include:

  • Dive in to obscenely creamy new frozen meals. #FoodYouWantToFork
  • Always be prepared. #FoodYouWantToFork (With an image of forks wrapped in c-ndom wrappers.)
  • Warning: This video contains explicitly bacony new frozen meals. #FoodYouWantToFork

The Kraft Heinz Company has gone too far and will push away loyal, conservative customers with this new ad campaign. Families will not be able to buy any of their products until they clean up their advertising. Who will want Kraft Heinz products in their fridge or pantry if this vulgarity is what they represent?

One Million Moms cannot get over the gall of this company. It is unnecessary for Kraft Heinz to use s-x to sell frozen food! Why would Kraft Heinz deliberately turn off consumers with s-x-laden advertisements?  They need to hear from 1MM concerning these sleazy commercials. There is no reason to use indecent ads to sell food products.

TAKE ACTION

Please use the information we have provided to contact The Kraft Heinz Company and urge them to discontinue their offensive Devour Foods #FoodYouWantToFork campaign immediately.

* A dash ‘-‘ is used to bypass internet filters.

Take Action Now!

Send Email

Send To: Michael.Mullen@kraftheinzcompany.com Subject: The Kraft Heinz Company can do better

As a parent and a member of OneMillionMoms.com, I am disgusted by the "Pool Boy" and "Lunch Spank" commercials that Devour Foods is currently airing. Your company is turning off customers by using advertisements that include sexual innuendo and suggestive language.

As a consumer, I am asking you to stop producing vulgar ads, and I urge you to pull both of these sex-laden commercials immediately. Please, don't lower your advertising standards to the level of indecent commercials. You can do better.

Your perverted ads are extremely irresponsible. While the shock value of these ads may draw attention to your company, it is harmful for children who may see them.

My family and I urge you to stop using sex to sell your products. The Kraft Heinz Company is better than this and doesn't need to stoop so low to sell its products. This disgusting #FoodYouWantToFork campaign needs to be discontinued for our children’s best interest, and for the sake of your company's reputation. I hope you agree and will pull these ads immediately. My decision to buy any Kraft Heinz products depends on it.

I look forward to hearing from you regarding my concern.

Send Email

Send To: Lynne.Galia@kraftheinzcompany.com Subject: The Kraft Heinz Company can do better

As a parent and a member of OneMillionMoms.com, I am disgusted by the "Pool Boy" and "Lunch Spank" commercials that Devour Foods is currently airing. Your company is turning off customers by using advertisements that include sexual innuendo and suggestive language.

As a consumer, I am asking you to stop producing vulgar ads, and I urge you to pull both of these sex-laden commercials immediately. Please, don't lower your advertising standards to the level of indecent commercials. You can do better.

Your perverted ads are extremely irresponsible. While the shock value of these ads may draw attention to your company, it is harmful for children who may see them.

My family and I urge you to stop using sex to sell your products. The Kraft Heinz Company is better than this and doesn't need to stoop so low to sell its products. This disgusting #FoodYouWantToFork campaign needs to be discontinued for our children’s best interest, and for the sake of your company's reputation. I hope you agree and will pull these ads immediately. My decision to buy any Kraft Heinz products depends on it.

I look forward to hearing from you regarding my concern.