Contact Kellogg's Concerning 'Jam It' Ad

Posted 4/5/2017 11:11:59 AM
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Send To: kris.charles@kellogg.com
Subject: Think of the children



As a mother and a member of OneMillionMoms.com, I am greatly disappointed in Pop Tart's new "Jam It" commercial and how Kellogg Company chose to promote the product. The ad is irresponsible and harmful for children who may see it. Kellogg's may have thought it was humorous to use an age old euphemism, but it is not cute when children will learn to say this phrase. Everyone knows kids repeat what they hear.

Kellogg's is fully aware what this double entendre sounds like, which is weak advertising. Your company can do better. Foul language or the implication of it is not needed in this commercial. This play on words is unnecessary.

I believe Kellogg's should have the corporate responsibility to only produce non-offensive advertising. Please don't lower your advertising standards to the level of inappropriate commercials because you can do better.

My family doesn't talk like this so I do not appreciate you bringing this vulgar language into my home through a television ad.

I hope you agree and will pull this ad immediately or, at the very least, remove the last line of the ad immediately! If the advertisement continues to run as it is, I will no longer feel comfortable purchasing Kellogg's products.

I look forward to hearing from you regarding my concern.
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Kellogg's new Pop Tart commercial includes a double entendre that is inappropriate and unnecessary. Foul language or the implication of it is not needed in this commercial, but that is exactly what Kellogg's intended with their play on words.

The animated commercial has a mom pop tart and a dad pop tart admiring their newborn baby pop tart at the hospital nursery when a nurse walks in. The dialogue includes: "He so has your peanut butter. Well, he's got your jelly." Then the nurse, while rubbing her hands together ready to devour the baby pop tart, says, "Time for a feeding." The parents say, "No! Ah, Jam It!" The advertisement could have ended with "No!" but Kellogg's chose to include a phrase that sounded just like a curse word.

Kellogg's should be more responsible in their marketing decisions. Let them know that as a parent and consumer you are offended the company cares more about financial gain than the impression made on our children.

Kellogg's executives apparently don't care about what children hear as long as it puts money in their pockets. Everyone knows kids repeat what they hear. This is weak marketing, and Kellogg's should have the corporate responsibility to not use an age old euphemism that offends families.

Take Action

Please contact Kellogg's using our website that has all the company's information at your fingertips and request that they cancel their new "Jam It" commercial or at least remove the last line of the ad immediately!

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