Subject: Not what families are looking for in a restaurant
Your advertising continues to offend me and my family. You have shown no respect for common decency, values, or women. If you continue to advertise in this manner and refuse to cancel your current Super Bowl ad, my family will no longer eat in your restaurants.
This new ad is extremely inappropriate to air at any time, but especially while families are likely watching. CKE Restaurants can do better than this. There is no need for a burger to be promoted by sex appeal.
As a consumer, I am asking you to please pull your ad immediately and not air it during the Super Bowl when children will be watching. My decision to support Carl's Jr. and Hardee's depends on it. You will gain many more customers by doing the right thing.
I look forward to hearing from you regarding my concern.
One Million Moms Super Bowl efforts have not gone unnoticed! After several years of speaking out about inappropriate commercials during the Super Bowl and also thanking those who kept it clean and used their financial dollars wisely, 1MM saw a positive change in the advertising during the big game last year. Even though there is still room for improvement, 1MM believes that our voice is being heard. Your efforts have helped make a huge difference for families all across the country!
There is one repeat offender though. Carl's Jr. and Hardee's, both owned by CKE Restaurants, are at it again by using sex to sell burgers. Their new ad is extremely inappropriate to air at any time, but especially while families are likely watching. Their "All-Natural" commercial will surely ruin family time once again.
The commercial that will be shown at the Super Bowl features a woman who appears to be naked as she walks through a farmer’s market. This is as close to complete nudity as you can get because she appears to be nude until the end when she is in full view wearing a string bikini top and tiny shorts while eating a hamburger from Carl's Jr.
The only indication of who sponsored this ad is in the final few seconds of the commercial. Carl's Jr. and Hardee's regularly bank on the sex sells philosophy. There is no need for a burger to be promoted by sex appeal, and this advertising ploy is why 1MM will not give up.
Families should be able to watch the game together if they choose. Last year's game was remarkably improved from years past because viewers were not bombarded with sexually explicit and disgusting ads during every commercial break. Parents should remain on guard, but it is encouraging to see that our voice kept crudeness to a minimum. That is 1MM's goal again this year.
Please contact Carl's Jr. (CKE Restaurants) through our website and ask them to pull their Super Bowl ad immediately! Also encourage them to be more responsible next year if they choose to run ads during the Super Bowl again. If they would like our support, they must no longer air sexually explicit ads.