Burger King's Crude Marketing Campaign

Posted 5/2/2019 10:55:12 AM
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Burger King recently got moody with its release of the new, spicy Angry Whopper. But they didn’t stop there.

Burger King is mocking McDonald’s Happy Meals with a little competition. Yesterday, Burger King announced new meal boxes that “let you choose how you feel.”

“No one is ‘Happy’ all the time,” Burger King said in a press release.

Dubbed as “Real Meals,” customers will be able to order Whopper-based meal boxes in a variety of different moods, but “happy” isn’t one of them.

Mood boxes include the “Pissed,” “Blue,” “Salty,” “YAAAS” (slang for yes), and the “DGAF” meal - an acronym for, “Don’t give a f----.”

Though the Real Meals are Whopper-based meals, the boxes are replicas of Happy Meal boxes and will, therefore, attract children. No matter the target market, this campaign is a marketing disaster.

Similar to the Angry Whopper, Real Meals are available only at select restaurants while supplies last. Even if your local Burger King is not participating at this time, your voice needs to be heard so this vulgar marketing will be stopped and not added at additional locations.

Burger King’s #FEELYOURWAY campaign is irresponsible and offensive to customers. One Million Moms is particularly offended by the boxed meals: “Pissed” and “DGAF.”

Burger King needs to know parents do not approve!

TAKE ACTION

If you agree that this marketing campaign is inappropriate, please sign our petition urging Burger King to remove the boxed meals “Pissed” and “DGAF” from their menu immediately.

Let them hear from you even if your local Burger King is not participating at this time. This is a nationwide petition. Also, encourage Burger King to be more responsible in future marketing campaigns. If Burger King wants our business, it must stop using crude language.

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