Inappropriate Beach Commercial


CKE Restaurants (Hardee's/Carl's Jr.)  are currently airing inappropriate beach commercials that require our attention.

Hardee's and sibling restaurant chain Carl's Jr. are again provoking people of faith with controversial advertising. This time the ad features a bikini-clad model whose tiny swimsuit barely covers her. This is extremely apparent in a side view where she almost falls out of her top before she unties it, exposing her bare back. She exhibits seductive behavior while eating the new Charbroiled Cod Fish Sandwich. The commercial concludes with a male checking her out.

The men and boys in our country are under attack from the common belief that "sex sells" in our culture, which is apparently CKE's favorite marketing strategy. The restaurant chain has gone too far again when porn and food go hand-in-hand.

Webster's definition of pornography is "material created for the purposes of eliciting a sexual response," and so this ad is pornographic.

CKE Restaurants, Inc., parent company of the two restaurant chains, has been using pornographic ads since 2003 when Hardee's and Carl's Jr. featured a porn king and Paris Hilton in their raunchy TV commercials.

This type of advertising is offensive and unacceptable. It is degrading to women and gives young women and girls the wrong impression, contributing to self-esteem issues, depression, and eating disorders.

This commercial is airing nationwide and are damaging to the minds of young children and adolescents.

Take Action

CKE Restaurants (Hardee's/Carl's Jr.) block our emails so a phone call alert is needed. They have ignored our emails in the past so let's burn up their phone lines.

Call CKE Restaurants (Hardee's/Carl's Jr.) at 1-800-422-4141, and then press 0. Ask the operator for the comments line so you may express your concern about their recent commercial (remember to be polite). Let them know that until CKE Restaurants make a drastic change, your family will never frequent Carl's/Hardee's again. Hopefully many will call, which may result in the possibility you will be on hold for a minute.


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