Red Robin's Disturbing New Ad


Red Robin's new burger "The D.G.B." - short for "That's One D*mn Great Burger" - has an ad campaign that is following a trend of using profanity in its advertising. Red Robin is replicating a form of media that is intended to be naughty and catchy, but it should be avoided if a company is concerned with its reputation.

Marketing campaigns using profanity are never appropriate, especially when advertising food for a family restaurant. Offensive ads cause parents to lose their appetites and their respect for a company.

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Please send Red Robin an email letter urging the company to discontinue "The D.G.B." ad campaign immediately and rename their newest burger on the menu with a more decent option instead.

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