Making Progress with 'The Soul Man'


UPDATE: Way to go! Every sponsor we contacted, excluding one, has decided to no longer sponsor the "The Soul Man." IKEA, Allstate, PetMeds, and Chobani have pulled their ads from the Christian-bashing NBC program. Their ads were not present in the most recent episode(s).

One of TV Land's newest sitcoms, "The Soul Man," blasphemes the name of Jesus Christ and mocks pastors. The mockery is similar to "Good Christian Belles," also known as "GCB." The program focuses on one family but is far from family-friendly programming. The show is described as: "R&B superstar-turned-minister Reverend Boyce 'The Voice' Ballentine (Cedric The Entertainer) was living the high life in Las Vegas at the top of the music charts when he got 'the calling' and decided to relocate to St. Louis with his family to become a preacher in his father's church. However, his wife and daughter are not exactly eager to give up the fabulous superstar life for their new humble one." The show airs on Wednesdays at 10/9c.

Networks like TV Land (owned by Viacom) continue to mock Christianity. This program includes vulgarity, sexual innuendos, and portrays Christians in a negative light. Here are just a few examples from the past two episodes:

  • Rev. Ballentine has women's underwear thrown to him while singing on stage as a guest at a club like the old days when he sang R&B.
  • Ex-girlfriend visits Reverend at the pastor's study alone for marriage counseling and begins kissing him, and then she shows up at his house and begins kissing his wife.
  • Wife hosts tea at her home for the women at the church, which the Reverend's cousin crashes and spikes the punch with a fifth of Vodka.
  • Cousin liquors up church women to sell her line of adult toys, and the women are shoving each other out of the way to get what they want.
  • Women make their purchases and worry how it will appear on their bank statement; they are reassured it will be under a discrete name like economic stimulation.
  • Reverend comes home and sits on sofa which accidentally turns on a vibrating toy that is hidden under a pillow.
  • Reverend is quizzed heavily by a group of pastors that resemble the mob to earn their approval and gain acceptance in their circle.


Please send an email letter strongly encouraging sponsors to drop all plans of financially supporting the anti-Christian TV Land program "The Soul Man."

The sponsors of this week's episode of "The Soul Man" include: T-Mobile, Sears, Toyota, Applebees (Dine Equity), and Procter & Gamble (Olay and Swiffer).

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