Kmart is attracting the wrong kind of attention

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Kmart (Sears Brands, LLC) has a new commercial where the whole ad is based on the slogan "I shipped my pants." This double entendre of the s-word is repeated over and over again.

The entire commercial's dialogue has various people saying ship or shipped instead of the s-word, including a family, a child, a Kmart employee, a senior citizen couple and other customers shopping in the store.

Normally, we do not provide a link since One Million Moms does not want to contribute to this filth being spread around even more, but we made an exception this time to show how ridiculous and disgusting this ad really is. The link to the commercial is provided here for reference only so you will have the information you need to voice your concern.

We have also provided the text here if you would rather not watch the video clip:

"Ship my pants, right here. You're kidding! Ship my pants. You can ship your pants right here. Did you hear that? I can ship my pants for free. Whoa! I just may ship my pants. Yes, ship your pants. Billy, you can ship your pants too. I can't wait to ship my pants Dad. I just shipped my pants, and it is very convenient. Very convenient. I just shipped my drawers. I just shipped my nightie. I just shipped my bed!"

Kmart should be more responsible in their marketing decisions. Let them know that as a parent and a consumer you are offended.

Take Action

Please send Kmart an email letter requesting they cancel their new "Ship my pants" commercial immediately!

Take it a step further:

1. Facebook users - Copy and post this message to your Facebook page and encourage others to take action!

Kmart's distasteful new commercial has to go! This ad should be pulled off the air immediately.

You can also post a comment on Kmart's Facebook page by clicking here. (Please keep in mind that not everyone on Facebook will have the same view as you. Having thick skin comes with the territory of taking a stand.)

2. Twitter users - Copy and paste this message to your Twitter account:

@kmart Shame on Kmart for airing inappropriate commercials. #kmart

3. Not a social media user? Call Kmart at: 1-866-KMART-4U (1-866-562-7848)

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